2026 World Cup: IP Strategy and the World’s Largest Sports Event

2026 World Cup: IP Strategy and the World’s Largest Sports Event

August, 2026

Intellectual property is key to protecting the main commercial assets associated with the 2026 World Cup.

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The 2026 FIFA World Cup is not only one of the world’s most significant sporting events, but also a major commercial ecosystem supported by a sophisticated intellectual property framework.

The article examines how trademarks, copyrights, broadcasting rights, sponsorships and player image rights form part of the tournament’s commercial protection strategy. It also discusses Mexico’s legal framework on ambush marketing and the main compliance considerations for companies seeking to develop commercial strategies associated with the World Cup.

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The Mexican Institute of Industrial Property (IMPI) designated as an International Searching Authority and International Preliminary Examining Authority under the Patent Cooperation Treaty (PCT)

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