Mexico Investigates the Digital Advertising Market

Mexico Investigates the Digital Advertising Market

Mexico's competition watchdog has launched an investigation into the abuse of dominant position in the market for digital advertising services in order to determine whether market participants are complying with competition rules.

Mexico's Federal Economic Competition Commission (COFECE) announced the investigation on August 24 and said that it will focus on whether companies in the market have bundled their services or increased costs, altered production processes, or reduced demand from other market participants.