Introduction
Gradually, the words expressed by the 1976 Nobel Prize in Economics, Milton Friedman, that “there is one and only one social responsibility for business: to use its resources and engage in activities designated to increase its profits…” have less resonance among organizations. This is because, contrary to that quote and almost 50 years later, the World Economic Forum published the Davos Manifesto 2020, which states that “a company is more than an economic unit generating wealth. It fulfils human and societal aspirations as part of the broader social system. Performance must be measured only on the return to shareholders, but also on how it achieves its environmental and social objectives”.