On June 3, 2021, the Federal Executive branch published the DECREE enacting the Law for Transparency, Prevention and Combat of Improper Practices in Advertising Contracts (the “Marketing Law”) in the Federal Official Gazette. The Marketing Law shall enter into force on September 1, 2021, and be applicable to all acts, contracts, agreements, or procedures entered into between two or more of the economic agents referred to thereunder (namely, media agencies, advertisers, and media), provided that the relevant advertiser resides in Mexico and the advertisement is disseminated within the Mexican territory.